The choice of materials in wholesale custom jewelry is the most important determinant of the cost and quality of the final product. For example, stainless steel is a very popular choice in the industry because it is durable and resistant to corrosion. A recent survey by the Jewelry Industry Council found that about 60% of all custom jewellery pieces manufactured for wholesale are made from stainless steel, as it is a relatively inexpensive metal with a very durable finish. This is a less expensive alternative to the precious metals. Its cost ranges from $1 to $5 per gram, depending on the prevailing market conditions.
Gold
Gold is still one of the most popular metals in the wholesale custom jewellery market. According to the World Gold Council, demand for gold jewelry was up 6% in 2022, meaning it is still in demand. For custom designs, many designers use 14K or 18K gold alloys, as these grades offer a good balance between cost and quality, offering excellent wearability without too much aesthetic compromise. The cost of 14K gold is generally in the area of $35 to $45 per gram, making it a mid-range choice for jewelry makers. Besides, gold alloys allow different colors such as yellow, white, and rose gold to extend the appeal of designs.
Silver is also widely used in bespoke jewelry and represents a high-quality, yet versatile option to be used in numerous designs. Sterling silver is generally produced at a range from $0.80 to $1.20 per gram and therefore can be relatively inexpensive both for the maker and the end user. Sterling silver items, as are often used in wholesale custom jewelry, have a superior quality finish and can be used in conjunction with gemstones, among other highly detailed designs.
Another up-and-coming material that has started to gain momentum in the jewelry industry is titanium. With its lightweight feel and super strength, titanium is being used in many of the latest designs. According to the Titanium Information Group, the market for titanium jewelry has grown 15% annually over the last five years, with more customers requesting lightweight yet strong pieces. Resistant to scratches and tarnish, titanium especially has become popular for pieces intended for daily wear.
The main materials involved in adding luxury and elegance to custom jewelry are precious stones, which include diamonds, sapphires, and emeralds. For example, diamonds still form the base in the high-end jewelry market, with the global value of the diamond jewelry industry at over $100 billion in 2023. The inclusion of such precious stones in the design of wholesale custom jewelry can substantially raise the price and value of the products.
For more color, texture, and durability on various custom jewelry pieces, many designers use enamel, glass, and acrylic. These allow a high degree of customization, while the cost is rather affordable: from $0.50 to $3 per unit, depending on development and material used.
The final choice of materials depends on the target market and the price at which the wholesale custom jewelry will be sold. Businesses in search of quality material and design can find sources that are reliable, such as wholesale custom jewelry, which offers great varieties of materials and options for customization to suit the needs of a diverse clientele.